In anticipation of the Osaka–Kansai Expo 2025 and the opening of integrated resorts (IR), the Osaka Convention & Tourism Bureau identified key priorities including expanding the luxury traveler segment, enhancing high-value experiential content (wellness, relaxation, anti-aging, culture, gastronomy, and nature), and strengthening the infrastructure for receiving high-end travelers. As part of this initiative, a new digital guidebook was developed to effectively showcase Osaka’s appeal at international luxury travel trade events.

TOKYO LUXEY was responsible for the production of the English digital guidebook used by the Osaka Convention & Tourism Bureau in meetings with global luxury travel agencies and travel designers. The scope included photography, content structuring, design, English copywriting, and native-level editing. The guidebook presents Osaka’s distinctive cultural and culinary experiences, as well as its luxury accommodations, curated through the perspective of the luxury traveler to position Osaka as a compelling destination city.

This guidebook is utilized as a key communication tool at international trade events, supporting the Osaka Convention & Tourism Bureau in conveying the appeal of Osaka for luxury travelers.